Nuevo logotipo de la cervecería Cuahutemoc Moctezuma

Hace unos cuantos meses la cervecera mexicana Cuahutemoc Moctezuma fue adquirida por el grupo Heineken; con motivo de su 120 aniversario y la adquisición de la marca decidieron rediseñar el logotipo por completo.

Entre los cambios que se realizaron esta el rediseño de las siluetas de los emperadores Cuahutemoc y Moctezuma poniendolos totalmente de costado; cambiaron los colores del logotipo a verde, blanco y rojo y se utlizó una tipografía totalmente nueva la cuál creo que se siente demasiado suave como para una marca de cerveza. Finalmente al logotipo le añadió un “bevel” el cuál no acabo de entender, creo que sobra bastante al menos para la versíon 2D, quizá impreso en relieve sobre una botella se vea bastante bien.

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